2014년 9월 21일 일요일

New added research : Big Data


  • Key words I can use
 Social Analystics : Social Filtering, Social Network Analysis, Sentiment Analysis.
 Social Media Mining -> Social Curation

(CITY OF SYRACUSE)
IBM Smarter City : Smarter Cities Challenge 


  • Social Analystics 
Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. This analysis is often called Social Media Listening or Online Listening. The analytics allow marketers to identify sentiment and identify trends in order to better meet their customers needs. 

  • Social network analysis (SNA
 The use of network theory to analyse social networks. Social network analysis views social relationships in terms of network theory, consisting of nodes, representing individual actors within the network, and ties which represent relationships between the individuals, such as friendshipkinship, organizations and sexual relationships. These networks are often depicted in a social network diagram, where nodes are represented as points and ties are represented as lines.

  • collaborative filtering

Also known as "social filtering" and "social information filtering," it refers to techniques that identify   information a user might be interested in. There are different kinds of algorithms used, but the basic principle is to develop a ratingsystem for matching incoming material. "Collaborative" means that a group of people interested in the subject define their preferences in order to set up the system. Collaborative filtering is used to create "recommendation systems"that can, for example, enhance your experience on a Web site by suggesting music or movies that you might like. See collaborative software and music recommendation service.



  • So what is Social Media Content Curation?

Social media content curation is simply filtering through all the interesting content across the web and sharing the best news, articles, videos and infographics on your social channels.

[Why Data Mining Is The Next Frontier For Social Media Marketing?]
http://mashable.com/2011/02/25/data-mining-social-marketing/ 


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