Final Draft

Cities Should Use Big Data System Based Social Networking Service to Promote and Develop.

 New York City, Amsterdam, Belfast, Copenhagen, Curitiba and Seoul..... we know a lot of cities even where we're not living. How we know the cities? Have you visited all? Usually, most of people have not. Then why are they well-known? Well-known cities are must be said well-promoted cities. Nowadays most cities make an effort to publicize how beautiful or comfortable or historied or amazing cities they are. As the transportation and internet are developed, people all around the world take interest in world-wide news. people want to travel more unfamiliar place and the wish usually target cities, which can achieve the effect of killing two birds with one stone, have impressive historic remains or magnificent environment, or passionate festival with pleasant amenities. In this informal, but general cases people want responsible information in easy, comfortable, and interesting way and city branding (promotion) play a great role. Not only humans, but also cities have to think how to P.R themselves. In this generation when the SNS and smartphone using rate is getting higher, SNS promotion must be good way to express themselves for cities.

 'In 2010, IBM Citizenship created the Smarter Cities Challenge to help 100 cities over a three-year period to address some of the critical challenges facing cities. We do this by contributing the time and expertise of our top experts from different business units and geographies, putting them on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective.'

 Smarter Cities Challenge(SCC), IBM's project to make cities better place start in 2010. This project based on Big Data System. Big Data System is usually used in SNS or webpages, huge amount of information is accepted in real-time.

Recently, using sns marketing, Social Networking Marketing, becomes popular. Cities engaged in Smart Cities Challenges have own special object. IBM assist the cities own project by utilizing Big Data System and offering a Big Data Platform. The ultimatum goal is : make the cities smarter. They grasp what people need in terms of environment, transportation system, city design, amenities and so on based on Big Data from independent network.

 Cloud systems means the information storage systems in one central location. Using 
Cloud advantages is already well-known among businesses which attempt noble type of marketing. Not only private profit corporations, the Cloud could be original way to promote and develop. What makes businesses are moving to the Cloud? It has a lot of merits to use it, but the major advantages that can be applied in city promoting is the flexibility. A cloud based system, in my case especially Social Networking System, ould instantly meet what costumer wants. In the past, complaint or letters from a disgruntled customer are easy to neglected. Today social media, however, has made conversation between brands and customers easily and real – time. Social media monitoring is the process of carefully listening on social networks for conversation, and a brand that be agile for customer's needs (through social media) and be prompt in act would be highly evaluated online image and brand by showing response and interested customers needs. The IBM’s case is one of good examples that SNS showed big influence. In aspects of a personal view, it is curious how effective this solution, but city is not small unit and also it become bigger and bigger. Almost SNS are based on Cloud system that deal with big data gathered from network all over the world. Enormous information which has people's need and opinion gather in Cloud. It is more powerful than any poor opinion poll. If analyzing system and Cloud system work well together, it could lead synergy effect. If cities utilize the process that is used by corporations, they also can make better result for developing themselves.

 Almost statics and analysis say using smartphone and sns rate is increasing. In addition, According to 'Why People Use Social Networking Sites' - Petter Bae Brandzaeg and Jan Heim, the most important reason that people use sns is to get in contact with new people. The second most important valued was to keep in touch with their friends, whereas the third was general socializing. It says major people who use sns are ready to accept new information and express their opinion.

 Following statics, enormous number of people express how they live in sns. Especially Facebook and Twitter show overwhelming statics. This is the key point of sns marketing. On sns like Twitter and Facebook, interesting news are usually discussed by everyone, and the phenomenon is the most powerful marketing strategy. There are almost private enterprises which occupy most position in sns market so far. I argue that now the public matters should stand on the sns market.

  In terms of city branding, simple, real-time and double-way interaction system of sns would become up-and-coming P.R system. Goyang-si(city) have taken their own unique twitter account and utilized funny and interactive tweets. The account deal with Goyang citizen's matter for inquiries, civil affair matters, and also recommendation. Informal and light communication with the citizens makes people feel comfortable to tell their opinion to the mayor. The big data from people who live in Goyang-si and send a tweet to the account make basement of being better city.

  IBM also apply big data system to Smarter Cities Challenge. IBM assist about 100 cities to achieve own goals by offering their big data infrastructure. SNS and webpages use IBM based service give data about what people need to the city. In other words, IBM and cities collaborated, having a common cause.

 Some people says that SNS Cloud service is too dangerous because the system is vulnerable to data spill. Information leakage case give worries to users. Cloud system, which all of information in users computer could be moved in big data infrastructure also has big risk of information leakage. People who avoid SNS argue dangerousness of data spill. The data spill is of course nuisance to programmers. Unfortunately, their argument is not that baseless. In the U.K, there was big Cloud information leakage that make 27 billion euro of financial losing. As Cloud system getting more utilized than as time goes by, the risk of information spill is also be concerned. However, there are sufficient solutions for prevention. Cloud Service providers must ensure that thorough background checks are conducted for employees who have physical access to the servers in the data center. Additionally, data centers must be frequently monitored for suspicious activity. Most of corporations using Cloud system and Cloud security companies have employed full time security teams. Despite the past, as security becomes major issue of networking system, private and public companies start introduce high level encryption and three dimensional security construction and protocol. Therefore, Cloud computing security has been developed, and also recently many countries where share the cloud server have worked out way to avoid personal information leakage. U.S.A government, for example, tries to accelerate introduction of Cloud service technology on public institutions develops FedRAMP, security certification system. It selected 22 agents and confirmed ten network cloud services. In Korea, enacted a law dealing with prevention, develop security technology.

  People tell the own story wherever and whenever. What they feel, what they need, and what they think. In the past, we were used to be restricted by time and place when we say what we want to talk, recent, however, we talk to everyone thanks to development of SNS network and smartphone. Your SNS pages could introduce all about you. Today, lots of private companies use this trend and apply in marketing. I argue that cities should become 'smart' on this generation. Lots of people are interested in beautiful cities but they tend to have great and small cumbersome problems. Urban people are always pressed for time. To promote, cities should deeply consider what citizens and non-citizens(travelers and rural people) search for them easier. SNS, real-time, weighted communication system would be great solution. Big Data infrastructure form the foundation of SNS. Gathered information from SNS is analysed, and reflected in developing cities. If you worried about personal information leakage, well-developed policy to secure your information put your worries in the shade.

REFERENCES

Petter Bae Brandzaeg, Jan Heim(2009) Why People Use Social Networking Sites Springer Link
                 from http://link.springer.com/chapter/10.1007/978-3-642-02774-1_16#page-2

Presented by IBM (2014) What Social Business Looks Like Beyond Social Media Huff Post Tech.
  from http://www.huffingtonpost.com/2014/02/18/ibm-social-business-infographic_n_4214039.html

Catriona Pollard (2014) Social Media Monitoring : Is Your Business Listening? Huff Post Business
       from  http://www.huffingtonpost.com/catriona-pollard/social-media-monitoring-i_1_b_6149786.html

Dan Smith (2013) Cloud Computing Can Reduce Business Costs  The Guardian
   from http://www.theguardian.com/media-network/partner-zone-microsoft/cloud-computing-reduce-business-costs

Why Move to the Cloud? 10 Benefits of Cloud Computing   Salesforce
  from http://www.salesforce.com/uk/socialsuccess/cloud-computing/why-move-to-cloud-10-benefits-cloud-computing.jsp

Cloud Computing Wikipedia
   from http://en.wikipedia.org/wiki/Cloud_computing

IBM Cloud What Is Cloud? IBM
    from  http://www.ibm.com/cloud-computing/us/en/what-is-cloud-computing.html

Victor Lipman (2012) The World's Most Active Twitter City? You Won't Guess It. Forbes
   from  http://www.forbes.com/sites/victorlipman/2012/12/30/the-worlds-most-active-twitter-city-you-wont-guess-it/

Social Networking Services on Public Display Simohosio
   from  http://simohosio.com/sns-on-pds/

Social Media center of Boston City City of Boston
  from  http://www.cityofboston.gov/news/socialmedia.aspx

Second Draft

Cities Should Use Big Data System Based Social Networking Service to Promote and Develop.

 New York City, Amsterdam, Belfast, Copenhagen, Curitiba and Seoul..... we know a lot of cities even where we're not living. How we know the cities? Have you visited all? Usually, most of people have not. Then why are they well-known? Well-known cities are must be said well-promoted cities. Nowadays most cities make an effort to publicize how beautiful or comfortable or historied or amazing cities they are. As the transportation and internet are developed, people all around the world take interest in world-wide news. people want to travel more unfamiliar place and the wish usually target cities, which can achieve the effect of killing two birds with one stone, have impressive historic remains or magnificent environment, or passionate festival with pleasant amenities. In this informal, but general cases people want responsible information in easy, comfortable, and interesting way and city branding (promotion) play a great role. Not only humans, but also cities have to think how to P.R themselves. In this generation when the SNS and smartphone using rate is getting higher, SNS promotion must be good way to express themselves for cities.

 

 

 'In 2010, IBM Citizenship created the Smarter Cities Challenge to help 100 cities over a three-year period to address some of the critical challenges facing cities. We do this by contributing the time and expertise of our top experts from different business units and geographies, putting them on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective.'

 

 Smarter Cities Challenge(SCC), IBM's project to make cities better place start in 2010. This project based on Big Data System. Big Data System is usually used in SNS or webpages, huge amount of information is accepted in real-time.

Recently, using sns marketing, Social Networking Marketing, becomes popular. Cities engaged in Smart Cities Challenges have own special object. IBM assist the cities own project by utilizing Big Data System and offering a Big Data Platform. The ultimatum goal is : make the cities smarter. They grasp what people need in terms of environment, transportation system, city design, amenities and so on based on Big Data from independent network.

 Cloud systems means the information storage systems in one central location. Using 
Cloud advantages is already well-known among businesses which attempt noble type of marketing. Not only private profit corporations, the Cloud could be original way to promote and develop. What makes businesses are moving to the Cloud? It has a lot of merits to use it, but the major advantages that can be applied in city promoting is the flexibility. A cloud based system, in my case especially Social Networking System, ould instantly meet what costumer wants. In the past, complaint or letters from a disgruntled customer are easy to neglected. Today social media, however, has made conversation between brands and customers easily and real – time. Social media monitoring is the process of carefully listening on social networks for conversation, and a brand that be agile for customer's needs (through social media) and be prompt in act would be highly evaluated online image and brand by showing response and interested customers needs. The IBM’s case is one of good examples that SNS showed big influence. In aspects of a personal view, it is curious how effective this solution, but city is not small unit and also it become bigger and bigger. Almost SNS are based on Cloud system that deal with big data gathered from network all over the world. Enormous information which has people's need and opinion gather in Cloud. It is more powerful than any poor opinion poll. If analyzing system and Cloud system work well together, it could lead synergy effect. If cities utilize the process that is used by corporations, they also can make better result for developing themselves.

  

 Almost statics and analysis say using smartphone and sns rate is increasing. In addition, According to 'Why People Use Social Networking Sites' - Petter Bae Brandzaeg and Jan Heim, the most important reason that people use sns is to get in contact with new people. The second most important valued was to keep in touch with their friends, whereas the third was general socializing. It says major people who use sns are ready to accept new information and express their opinion.

 

 Following statics, enormous number of people express how they live in sns. Especially Facebook and Twitter show overwhelming statics. This is the key point of sns marketing. On sns like Twitter and Facebook, interesting news are usually discussed by everyone, and the phenomenon is the most powerful marketing strategy. There are almost private enterprises which occupy most position in sns market so far. I argue that now the public matters should stand on the sns market.

 

 In terms of city branding, simple, real-time and double-way interaction system of sns would become up-and-coming P.R system. Goyang-si(city) have taken their own unique twitter account and utilized funny and interactive tweets. The account deal with Goyang citizen's matter for inquiries, civil affair matters, and also recommendation. Informal and light communication with the citizens makes people feel comfortable to tell their opinion to the mayor. The big data from people who live in Goyang-si and send a tweet to the account make basement of being better city.

 

 IBM also apply big data system to Smarter Cities Challenge. IBM assist about 100 cities to achieve own goals by offering their big data infrastructure. SNS and webpages use IBM based service give data about what people need to the city. In other words, IBM and cities collaborated, having a common cause.

 

Some people says that SNS Cloud service is too dangerous because the system is vulnerable to data spill. Information leakage case give worries to users. Cloud system, which all of information in users computer could be moved in big data infrastructure also has big risk of information leakage. People who avoid SNS argue dangerousness of data spill. The data spill is of course nuisance to programmers. Unfortunately, their argument is not that baseless. In the U.K, there was big Cloud information leakage that make 27 billion euro of financial losing. As Cloud system getting more utilized than as time goes by, the risk of information spill is also be concerned. However, there are sufficient solutions for prevention. Cloud Service providers must ensure that thorough background checks are conducted for employees who have physical access to the servers in the data center. Additionally, data centers must be frequently monitored for suspicious activity. Most of corporations using Cloud system and Cloud security companies have employed full time security teams. Despite the past, as security becomes major issue of networking system, private and public companies start introduce high level encryption and three dimensional security construction and protocol. Therefore, Cloud computing security has been developed, and also recently many countries where share the cloud server have worked out way to avoid personal information leakage. U.S.A government, for example, tries to accelerate introduction of Cloud service technology on public institutions develops FedRAMP, security certification system. It selected 22 agents and confirmed ten network cloud services. In Korea, enacted a law dealing with prevention, develop security technology.

 

 People tell the own story wherever and whenever. What they feel, what they need, and what they think. In the past, we were used to be restricted by time and place when we say what we want to talk, recent, however, we talk to everyone thanks to development of SNS network and smartphone. Your SNS pages could introduce all about you. Today, lots of private companies use this trend and apply in marketing. I argue that cities should become 'smart' on this generation. Lots of people are interested in beautiful cities but they tend to have great and small cumbersome problems. Urban people are always pressed for time. To promote, cities should deeply consider what citizens and non-citizens(travelers and rural people) search for them easier. SNS, real-time, weighted communication system would be great solution. Big Data infrastructure form the foundation of SNS. Gathered information from SNS is analysed, and reflected in developing cities. If you worried about personal information leakage, well-developed policy to secure your information put your worries in the shade.

 

Research (for refutation) : Cloud Computing Security and Security Plan

Source:

 

[Where Does Security Stand On Mobile Cloud Computing?]

: http://cloudtweaks.com/2013/04/where-does-security-stand-on-mobile-cloud-computing/

 

 

[Increase Security for Mobile Cloud]

 : http://www-03.ibm.com/security/mobile-security-infographic/

 

My Thesis:

To promote cities, cities should use SNS based on Cloud system(Big data system).

 

What I hope to learn from this source:

'Even a small amount of leaked information can trigger a security breach with catastrophic results. Security breaches can cost you millions of dollars in lost revenue and customer good will.'

 

People who use Cloud system likely worry about unprecedented risk - information leakage. I wish to find a real example of information leakage through Cloud System. Moreover, in present era, how private and public businesses try to prevent this danger.

 

Notes:

In the U.K, even one time of cyber attack has leaded lost 27 billions euro. As time goes by, we know, Cloud systems are getting popular and being commercialize that previous, but at the same time, the risk also would be treats. However, companies which use Cloud system have also evolved their methodology with these risk.

 

1. Digital Hygiene : Most of the companies have employed a full time security teams despite in the past they only 43% had adequate security measures. The security teams are paying sharp attention to even any small information leakage.

 

2. Previously, Cloud security companies felt that only installing technical devices would suffice their security needs but they ended up being by passed all at once. However, now the key to security is diversified by 25% being the technical aspects, 50% being the internal organisation aspects and the rest being regulatory and legal.

 

3. High level encryption

VPN service provides high level encryption to Cloud system. VPN system secure your Cloud architectures when it accessed via Mobiles, tablets etc, providing ideal safeguard data transition via Mobile phone. 

Research : Advantages of Cloud system

Source:
[Why Move to the Cloud? 10 Benefits of Cloud Computing]
 : http://www.salesforce.com/uk/socialsuccess/cloud-computing/why-move-to-cloud-10-benefits-cloud-computing.jsp

[Cloud Computing Can Reduce Business Costs]
 : http://www.theguardian.com/media-network/partner-zone-microsoft/cloud-computing-reduce-business-costs

[Advantages of Cloud Computing : IBM is Driving Business Model Innovation]
(It's IBM's private promotion video clip but I think it's enough well made to be used as source.)

 : http://www.youtube.com/watch?v=iISeSj95-34

[Cloud Financing : Reducing costs with cloud infrastructure.]
 : http://www.theguardian.com/media-network/partner-zone-microsoft/cloud-computing-reduce-business-costs

My Thesis:
 To promote cities, cities should use SNS based on Cloud system(Big data system).

What I hope to learn from this source:
 Worldwide Hardware and Software Private and Public Cloud IT infrastructure will increase 80% from 2013-2017. Moreover, Investment in private and public cloud infrastructures are expected to grow to 42 billion dollars in 2017. Then, what makes pubic and private business company use Cloud system? What's the main benefits of Cloud? Could these advantages be applied in cities promotion or development? What evidence I can use to argue cities should use Cloud based promotion?

Notes:
 Why are so many businesses moving to the Cloud? 

1. Efficiency
   Businesses that have own on-premise IT setups need to be responsible for the setups, develop and concern about that. Also, it may require not a little expenditure, ant then further investment in terms of managing and maintaining the infrastructure.
 However, companies which use Cloud do not face the problem. They no longer need to bother about how much they spend to develop process infra.

2. Flexibility
 A cloud based system(in my case, SNS) help business easily meet customer's demand. As I searched last research post,  cloud based system could instantly meet what costumer wants. This flexibility is the most crucial points that the more and more businesses move to Cloud.

3. Document Control and Eco-friendly
 Cloud, the system keeps all files in one central location help workers avoid cumbersome that send files on email or hardware to co-work, meaning only one person can one work at a time. Usually, companies that don't use Cloud system have to construct the server space they need to work. The problem is that this process make carbon footprint that is harmful to the earth. If the companies use Cloud Server, they emit 30% less carbon than using on-site server. 

4. Increase Collaboration
 Cloud increase collaboration by allowing employees and follow workers co-work on documents and shared apps simultaneously. This advantage could be applied between the public using sns and cities managers. If the collaboration be invigorated, co-working increase quality of citizen's life.

Research : Social Network Business

Source:
[What Social Business Looks Like Beyond Social Media]
 : http://www.huffingtonpost.com/2014/02/18/ibm-social-business-infographic_n_4214039.html

[Social Media Monitoring : Is Your Business Listening?]
: http://www.huffingtonpost.com/catriona-pollard/social-media-monitoring-i_1_b_6149786.html

[7 Social Media Psychology Studies That Will Make Your Marketing Smarter]
 : http://www.huffingtonpost.com/courtney-seiter/7-social-media-psychology_b_5697909.html


My Thesis:
 Cities promote themselves through social network service, utilizing social network business.

What I hope to learn from this source:
 I have learned about what is Social Business. So then, I hope to find more professional and exact statics and information about how they effective on business like promoting. Social Business gets more and more useful to promote not only private corporations, but also cities that want to be developed. In other words, what I want to say through this information is why social networks are good for city promotion. These three articles focus on private profit-making business, so I might need to sort some information out that can be used for my essay.


 Notes:
 1. Through inforgraphic below : 

What I learned about benefits of social business tactics are : 
 ① The Cycle of Social Success : Employees - Customers - Innovation & Efficiency
      Speed time to market and produce innovative products and services that include       customer's needs and expectations. 
     Working smarter and faster, increasing engagement and productivity.
 ② One company has seen 2/3 less time marketing their new products.
 ③ Eight out of ten shoppers received product advice from friends and followers through a social site.


2. 
 Social listening can be incredibly valuable to business in the long run. Social monitoring makes you listen to feedback to help you develop products and services that accurately fit your customer needs. 

 Social Media Monitoring leads immediate connection and have real-time conversation with customers (in my case, the public). In the past, complaint or letters from a disgruntled customer are easy to neglected, social media, however, has made conversation between brands and customers transparent for the world to see.
It has advantages : First, social media monitoring is the process of carefully listening on social networks for conversation, and a brand that be agile for customer's needs (through social media) and be prompt in act would be highly evaluated online image and brand by showing response and interested customers needs. 


 Moreover, lots of today social media monitoring tool can be used for free, and even easy, not costly and not time consuming for both customers and managers.
  
  Emotion Sharing : Through Facebook study, the result said emotions shared online are contagious. 
On online social networking, a person own emotion spread. Using weather records, they were able to see that gloomy rainy-day emotions were transmitting through the Facebook network to friends who lived in places where it wasn't raining. From the study result, researchers found that not only negative emotions are contagious, but also positive emotions are even more. Applying Marketing takeaway - "Keep on sunny side!"

 Re-purposing feedback on SNS : Most of users of online networking social media crave feedback and responses. Using the treats, business could share conversation with users and add value, opinions. 

First Draft

 New York City, Amsterdam, Belfast, Copenhagen, Curitiba and Seoul..... we know a lot of cities even where we're not living. How we know the cities? Have you visited all? Usually, most of people have not. Then why are they well-known? Well-known cities are must be said well-promoted cities. Nowadays most cities make an effort to publicize how beautiful or comfortable or historied or amazing cities they are. As the transportation and internet are developed, people all around the world take interest in world-wide news. people want to travel more unfamiliar place and the wish usually target cities, which can achieve the effect of killing two birds with one stone, have impressive historic remains or magnificent environment, or passionate festival with pleasant amenities. In this informal, but general cases people want responsible information in easy, comfortable, and interesting way and city branding (promotion) play a great role. Not only humans, but also cities have to think how to P.R themselves. In this generation when the SNS and smartphone using rate is getting higher, SNS promotion must be good way to express themselves for cities.

  'In 2010, IBM Citizenship created the Smarter Cities Challenge to help 100 cities over a three-year period to address some of the critical challenges facing cities. We do this by contributing the time and expertise of our top experts from different business units and geographies, putting them on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective.'

 Smarter Cities Challenge(SCC), IBM's project to make cities better place start in 2010. This project based on Big Data System. Big Data System is usually used in SNS or webpages, huge amount of information is accepted in real-time. 

 Recently, using sns marketing, Social Networking Marketing, becomes popular. Cities engaged in Smart Cities Challenges have own special object. IBM assist the cities own project by utilizing Big Data System and offering a Big Data Platform. The ultimatum goal is : make the cities smarter. They grasp what people need in terms of environment, transportation system, city design, amenities and so on based on Big Data from independent network. 

 City of Syracuse analyse data so that they figure out where is abandoned and why. Their goals are find ways to vitalize rural area and decrease the number of left house. According analysed Big Data, City of Syracuse knew that smaller housing site tends to be ruin and neglected. Also, lack of vocational training of citizens is also have relevance to causing desolation. 

 These two cases imply that sns has big influence. In aspects of a personal view, it is curious how effective this solution, but city is not small unit and also it become bigger and bigger.  Most networking system in U.S.A use Cloud service. Enormous information which has people's need and opinion gather in Cloud. It is more powerful than any poor opinion poll. If analyzing system and Cloud system work well together, it could lead synergy effect.  

 Almost statics and analysis say using smartphone and sns rate is increasing. In addition, According to 'Why People Use Social Networking Sites' - Petter Bae Brandzaeg and Jan Heim, the most important reason that people use sns is to get in contact with new people. The second most important valued was to keep in touch with their friends, whereas the third was general socializing. It says major people who use sns are ready to accept new information and express their opinion. 

Following statics, enormous number of people express how they live in sns. Especially 

Facebook

 and Twitter show overwhelming statics. This is the key point of sns marketing. On sns like Twitter and Facebook, interesting news are usually discussed by everyone, and the phenomenon is the most powerful marketing strategy. There are almost private enterprises which occupy most position in sns market so far. I argue that now the public matters should stand on the sns market.

 In terms of city branding, simple, real-time and double-way interaction system of sns would become up-and-coming P.R system. Goyang-si(city) have taken their own unique twitter account and utilized 

funny

 and interactive tweets. The account deal with Goyang citizen's matter for inquiries, civil affair matters, and also recommendation. Informal and light communication with the citizens makes people feel comfortable to tell their opinion to the mayor. The big data from people who live in Goyang-si and send a tweet to the account make basement of being better city.

 IBM also apply big data system to Smarter Cities Challenge. IBM assist about 100 cities to achieve own goals by offering their big data infrastructure. SNS and webpages use IBM based service give data about what people need to the city. In other words, IBM and cities collaborated, having a common cause.

Some people says that SNS Cloud service is too dangerous because the system is vulnerable to data spill. Information leakage case  give worries to users. Cloud system, which all of information in users computer could be moved in big data infrastructure also has big risk of information leakage. People who avoid SNS argue dangerousness  of data spill. The data spill is of course nuisance to programmers.  Cloud Service providers must ensure that thorough background checks are conducted for employees who have physical access to the servers in the data center. Additionally, data centers must be frequently monitored for suspicious activity. Therefore, Cloud computing security has been developed, and also recently many countries where share the cloud server have worked out way to avoid personal information leakage. U.S.A government, for example, tries to accelerate introduction of Cloud service technology on public institutions develops FedRAMP, security certification system. It selected 22 agents and confirmed ten network cloud services. In Korea, enacted a law dealing with prevention, develop security technology.  

 People tell the own story wherever and whenever. What they feel, what they need, and what they think. In the past, we were used to be restricted by time and place when we say what we want to talk, recent, however, we talk to everyone thanks to development of SNS network and smartphone. Your SNS pages could introduce all about you. Today, lots of private companies use this trend and apply in marketing. I argue that cities should become 'smart' on this generation. Lots of people are interested in beautiful cities but they tend to have great and small cumbersome problems. Urban people are always pressed for time. To promote, cities should deeply consider what citizens and non-citizens(travelers and rural people) search for them easier. SNS, real-time, weighted communication system would be great solution. Big Data infrastructure form the foundation of SNS. Gathered information from SNS is analysed, and reflected in developing cities. If you worried about personal information leakage, well-developed policy to secure your information put your worries in the shade. 

Research 3 : Big Data Infrastructure 'Cloud System'

• Source:

[Cloud Computing]

: http://en.wikipedia.org/wiki/Cloud_computing

[IBM Cloud - What is Cloud?]
http://www.ibm.com/cloud-computing/us/en/what-is-cloud-computing.html

[Cloud Computing Security]

http://en.wikipedia.org/wiki/Cloud_computing_security

• My Topic:

          Cities should use SNS for communication with the public 

• What I hope to learn from this source:
  Cloud system is too professional to learn about if I study deeply. I use my a little background knowledge and What I want to learn form the source is what cloud system exactly means. I research information in terms of Big Data. I also refer to the literature.

• Notes:

1. Cloud computing, often referred to as simply “the cloud,” is the delivery of on-demand computing resources—everything from applications to data centers—over the Internet on a pay-for-use basis.
2. There are three Cloud computing service : Software as a service, Platform as a service and Infrastructure as a service.
3. There are a number of security issues/concerns associated with cloud computing but these issues fall into two broad categories: security issues faced by cloud providers and security issues faced by their customers (companies or organizations who host applications or store data on the on the cloud).