Narration / Research of Big Data

• Narration

My persuasive argument thesis is: Not only humans, but cities need SNS to promote themselves.

1. What do people already know about my topic?

 Most people know that 21 century is the generation of networking. The rate of using smartphone get more and more increase, as well as SNS like Twitter or Facebook. If you ask someone famous cities name, a lot of names are answered. Everyone knows this situation could be occurred as the internet and networking service have been developed. Some people have had difficulties to learn about city because of lack of communication system of cities. So then I argue that if cities use sns more actively, it can work for people by promoting themselves.

2. What research has already been done about my topic?

http://www.sstimes.net/news/articleView.html?idxno=2620 - Successful sns promoting example of Goyang-si, one of Korean Cities. Goyang-si frequently update funny tweets on its tweeter page using homophone 'Goyang' and '고양이(a cat)'. 

http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/ - 9 Successful cases using sns marketing. Using sns city branding is also one of sns marketing.

http://smartercitieschallenge.org/index.html - IBM Smarter Cities Challenge official websites. This website is also good example of sns city marketing. 

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

 If more cities actively use sns pages and people also actively utilize the pages, it can lead synergy effect. First, the public would be given interesting and real-time information about the city. It would have enhancement effect of increasing visitors and concern about the city. Second, in terms of city branding, well-communicated city could be well-developed and well-known by accepting opinions of the public. These days, people prefer joyful but simple and light way to communicate. This is the key of successful of SNS. If cities use well the key, they could achieve large growing social and economical. Lastly, Social networking is based on Big Data System. As sample of IBM's Smarter Cities Challenge, Big data system can spread various direction. I will this aspect detail in main passage. 

• My Narration

 'In 2010, IBM Citizenship created the Smarter Cities Challenge to help 100 cities over a three-year period to address some of the critical challenges facing cities. We do this by contributing the time and expertise of our top experts from different business units and geographies, putting them on the ground for three weeks to work closely with city leaders and deliver recommendations on how to make the city smarter and more effective.'

Smarter Cities Challenge(SCC), IBM's project to make cities better place start in 2010. This project based on Big Data System. Big Data System is usually used in SNS or webpages, huge amount of information is accepted in real-time. 

Recently, using sns marketing, Social Networking Marketing, becomes popular. Cities engaged in Smart Cities Challenges have own special object. IBM assist the cities own project by utilizing Big Data System and offering a Big Data Platform. The ultimatum goal is : make the cities smarter. They grasp what people need in terms of environment, transportation system, city design, amenities and so on based on Big Data from independent network. 

City of Syracuse analyse data so that they figure out where is abandoned and why. Their goals are find ways to vitalize rural area and decrease the number of left house. According analysed Big Data, City of Syracuse knew that smaller housing site tends to be ruin and neglected. Also, lack of vocational training of citizens is also have relevance to causing desolation. 

These two cases imply that sns has big influence. In aspects of a personal view, it is curious how effective this solution, but city is not small unit and also it become bigger and bigger.  Most networking system in U.S.A use Cloud service. Enormous information which has people's need and opinion gather in Cloud. It is more powerful than any poor opinion poll. If analyzing system and Cloud system work well together, it could lead synergy effect.