2014년 10월 24일 금요일

Introduction


  • The Introduction
  New York City, Amsterdam, Belfast, Copenhagen, Curitiba and Seoul..... we know a lot of cities even where we're not living. How we know the cities? Have you visited all? Usually, most of people have not. Then why are they well-known? Well-known cities are must be said well-promoted cities. Nowadays most cities make an effort to publicize how beautiful or comfortable or historied or amazing cities they are. As the transportation and internet are developed, people all around the world take interest in world-wide news. people want to travel more unfamiliar place and the wish usually target cities, which can achieve the effect of killing two birds with one stone, have impressive historic remains or magnificent environment, or passionate festival with pleasant amenities. In this informal, but general cases people want responsible information in easy, comfortable, and interesting way and city branding (promotion) play a great role. Not only humans, but also cities have to think how to P.R themselves. In this generation when the SNS and smartphone using rate is getting higher, SNS promotion must be good way to express themselves for cities.

1. Attention grabber -
Almost people might have experience that they want to gather information about their favorite cities and they have a lot of facts about their favorite cities even though they have not visited there. I attracted the audience by describing this situation and trend developed by extended using smartphone and SNS. 

2. Explains the necessity of the topic -
In the passage, I focus on travel of cities because it must be the most generous and familiar to audience. This is the cycle : Cites are getting popular, more people have desire to know and visit the cities, cities promote themselves actively, then cities be well-known.

3. My thesis -
 I emphasize a simple topic : The cities should use SNS pages to promote themselves. (This topic has immanent thesis : The cities should make an effort to promote themselves.) I break prejudice that only people use sns and also it is good way to P.R for cities.

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